SEO

Top 30 interesting stats about Indexing and SEO in 2025

SEO is a mixture of known ranking factors, guesstimated ranking factors, and testing (over and over and over). That's why SEO statistics are so important.

Deepti

Deepti

— 3 min read
Top 30 interesting stats about Indexing and SEO in 2025
  1. Indexing is the process of adding web pages to a search engine's database. This helps the search engine understand the content of a website and how it should be returned in search results.
  2. Indexing helps search engines discover and crawl new content on a website, leading to faster inclusion in search results.
  3. Google's algorithm is designed to prioritise the indexing of high-quality, frequently updated pages. Googlebot crawls over 25 billion pages per day, but prioritises freshness, authority, and sitemap signals. (Google, 2025)
  4. Indexing also helps with website maintenance, as search engines can quickly find and alert webmasters to broken links or errors on the site.
  5. Google has stated that indexing can take anywhere from a few days to several weeks, depending on the size and complexity of a website.
  6. Websites with a higher number of indexed pages tend to have a lower bounce rate, indicating that users are finding the content they are looking for.
  7. Pages that are not indexed can still be found through direct links, but they are not likely to show up in search results.
  8. Indexing also helps with local SEO, as search engines can easily identify and display local business information in search results.
  9. Indexing allows search engines to understand the context of a website's content and improve the relevancy of search results for users.
  10. According to Google, websites with a sitemap have a better chance of being indexed and crawled efficiently.
  11. Indexing can also help with international SEO, as search engines can identify and return relevant content based on location and language.
  12. 58% of newly published pages are not indexed by Google within the first 7 days, especially on low-authority sites. (Source: SEOClarity, 2025)
  13. Sites using instant indexing APIs saw 3.2x faster indexing rates compared to relying solely on organic crawling. (Indexly Internal Data, Q1 2025)
  14. 80% of e-commerce pages that aren’t indexed within 48 hours never reach the top 100 search results. (Ahrefs, 2025)
  15. Index bloat affects nearly 35% of enterprise websites, causing crawl budget waste and diluted rankings. (Screaming Frog, 2025)
  16. Over 70% of all search results in 2025 feature AI-generated summaries (AI Overviews), changing how content is surfaced. (Google I/O, 2025)
  17. Google’s crawl frequency for frequently updated sites increased by 24% due to integration with real-time APIs and structured data improvements. (Search Engine Journal, 2025)
  18. Sites that implemented schema markup saw a 17% higher crawl frequency and faster indexing rates. (Schema.org Trends Report, 2025)
  19. Topical authority is now a top 3 ranking factor, especially for content clusters. (Semrush State of SEO, 2025)
  20. Internal linking improvements lead to 38% faster indexing and better crawl depth. (Ahrefs, 2025)
  21. Pages optimised for Core Web Vitals index 22% faster and rank higher in mobile-first search. (Google Search Central, 2025)
  22. Only 54% of submitted sitemaps are fully indexed, due to thin content, duplication, or crawl blocks. (Indexing Lab, 2025)
  23. E-commerce sites with auto-indexing plugins saw 40% more pages indexed during seasonal sales spikes. (Shopify SEO Benchmark, 2025)
  24. News articles lose 65% of their traffic potential if not indexed within 30 minutes of publishing. (Google News SEO Guide, 2025)
  25. Indexing automation tools (like Indexly, Indexmenow, etc.) are used by 31% of SEO agencies in 2025. (Moz Survey, 2025)
  26. SEOS using auto-deindexing tools reduce index bloat by up to 47%. (Indexly , 2025)
  27. Bulk indexing APIs reduce manual submission time by 90%, especially for enterprise SEO teams. (BrightEdge, 2025)
  28. 92% of searches happen on mobile devices, reinforcing the need for mobile-first indexing and fast load times. (Statista, 2025)
  29. Voice searches prioritize indexed FAQs and featured snippets, but 61% of websites still don’t optimize for these. (Search Engine Land, 2025)
  30. Sites that monitor indexing status daily with alerts saw 28% fewer missed opportunities in seasonal or time-sensitive content. (Indexly, 2025)optimised

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